Sonic Live In Concert sets global tour for 35th anniversary

By AI, Created 12:51 PM UTC, May 27, 2026, /AGP/ – Senbla and SEGA are launching Sonic Live In Concert, a new stage show built around music and moments from the Sonic games, with U.S. dates starting Sept. 26, 2026, in Hollywood and a European premiere in London on Sept. 30. The tour will hit more than 30 U.S. cities, then move to the UK in February 2027 as Sega leans into the franchise’s 35th anniversary momentum.

Why it matters: - Sonic Live In Concert turns one of gaming’s most recognizable franchises into a live touring property as Sonic the Hedgehog marks 35 years. - The rollout extends Sonic beyond games and film into a concert format that can reach longtime fans and new audiences. - The tour adds another anniversary activation for a franchise that already has renewed momentum from recent films, new game titles and a global brand campaign.

What happened: - Senbla and SEGA announced Sonic Live In Concert on May 27, 2026. - The new concert experience debuts in the U.S. on Sept. 26, 2026, at the Dolby Theatre in Hollywood. - The European premiere follows on Sept. 30, 2026, at London’s Eventim Apollo. - The U.S. tour will visit more than 30 cities nationwide. - A UK tour is scheduled for February 2027. - More European dates will be announced later. - Tickets go on sale May 29, 2026. - Pre-sale tickets open May 28, 2026.

The details: - The production features music and moments from Sonic games spanning the first title in 1991 through today. - The show combines a live ensemble with rock musicians, vocalists and electronic elements. - The setlist includes fan-favorite tracks and synchronized HD footage of levels, moments and boss battles from the franchise. - The concert includes musical Easter eggs woven into the arrangements. - The performance highlights the work of Sonic composers Jun Senoue and Tomoya Ohtani. - The announcement includes a wide route across the U.S., including preview stops in Seattle, Portland and San Diego before the Hollywood debut. - The tour continues through the West, Southwest, Midwest, South and Southeast before ending the U.S. run in Orlando on Nov. 1, 2026. - The UK leg includes Glasgow on Feb. 17, Edinburgh on Feb. 18, Manchester on Feb. 19 and Birmingham on Feb. 20, 2027. - More information, tour dates and tickets are available at the concert website. - SEGA is headquartered in Tokyo and works across games, character products and other media. - Senbla is a London-based concert promoting and production company founded by Ollie Rosenblatt in 2011. - Sony Music Entertainment acquired a majority stake in Senbla in July 2019.

Between the lines: - The concert is designed as a nostalgia play, but the format also broadens Sonic’s commercial footprint into live entertainment. - Using a catalog that spans more than three decades gives the show material that can appeal to different generations of fans. - The timing around the 35th anniversary suggests SEGA is using the milestone to keep the franchise visible across multiple platforms.

What’s next: - Fan pre-sales open May 28, 2026, followed by general ticket sales on May 29, 2026. - The U.S. premiere arrives Sept. 26, 2026, in Hollywood. - The London premiere follows four days later on Sept. 30, 2026. - Additional European dates are expected later, and the UK tour begins in February 2027. - More cities may be added as the rollout continues.